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4-H Canada and Syngenta Canada to Continue Empowering Youth Leaders in Sustainable Agriculture & Food Security

Ottawa, ON, April 18, 2022 – 4-H Canada and Syngenta Canada are pleased to announce the continuation of their successful partnership, which positions Syngenta as the lead partner for programming within 4-H Canada’s Sustainable Agriculture & Food Security leadership development pillar through to 2023.

Syngenta Canada’s renewed investment will contribute a total of $350,000 towards the 4-H movement in Canada, including $60,000 for provincial 4-H organizations. Since 2014, Syngenta has provided over $232,000 to provincial 4-H organizations through their support of the Sustainable Agriculture & Food Security leadership development pillar.

Featuring high-quality experiential programming, the Sustainable Agriculture & Food Security pillar empowers youth leaders to explore everything from sustainable farming practices to agricultural career paths to food security at home and around the world. Youth also have the opportunity to make meaningful contributions to important global conversations, including how to advance the United Nations’ Sustainable Development Goals (SDGs).

“I believe we’re at a critical reflection point in agriculture, where the way our food is produced and consumed has a wider public interest. We know Canada has a great sustainability story to share and we’re thankful to 4-H for bringing forward Outreach Initiatives within the Sustainable Agriculture & Food Security pillar giving our future leaders new opportunities to engage and develop,” shared Syngenta Canada President Trevor Heck.

As the lead partner for the Sustainable Agriculture & Food Security leadership development pillar, Syngenta Canada has helped to engage over 25,000 4-H members and youth across three Outreach Initiatives: Proud to Bee a 4-H’er, Dig into Soil, and Steeped in Soil.

These programs were also included in 4-H at Home, launched early in the COVID-19 pandemic to provide youth and families across Canada with the opportunity to enjoy fun, safe, and inclusive hands-on activities any time, from anywhere.

“From the beginning of the pandemic, it was clear that youth need 4-H now more than ever, and we are grateful to Syngenta Canada for supporting our 4-H at Home programming,” said Shannon Benner, 4-H Canada CEO. “Not only have the Outreach Initiatives allowed members to stay actively learning and engaged during these challenging times, but introduced the benefits of 4-H programming to families across the country. As one of our longstanding partners, Syngenta Canada has made invaluable contributions to the 4-H movement in Canada, and we look forward to continuing to partner with them on meaningful and innovative youth programming within the vital Sustainable Agriculture & Food Security pillar.”

Highlights from the Sustainability Outreach Initiatives

Syngenta Canada’s renewed investment will see continued support for provincial 4-H programming, as well as for the three popular Outreach Initiatives.

Having supported Proud to Bee a 4-H’er since its inception in 2014, Syngenta will continue to help thousands of youth learn about the role Canada’s pollinators play in a sustainable food supply, and how to encourage the creation of healthy ecosystems in their communities. To date, more than 165,000 pollinator friendly seed packets have been distributed to 4-H’ers across Canada.

The soil-related initiatives will also continue, providing hands-on learning opportunities for youth to discover how healthy soils contribute to addressing climate change, while championing soil conservation activities within their communities. Launched in 2018 and 2021, respectively, Steeped in Soil and Dig into Soil have reached nearly 7,000 youth across Canada to date, supporting the interest of today’s youth in becoming global citizens focused on a sustainable future.

“As the Sustainable Agriculture & Food Security pillar sponsor, Syngenta welcomes the ideas and the positive energy 4-H’ers and their 4-H leaders bring to the wholistic conversation of feeding the world and taking care of our planet,” said Syngenta Canada President Trevor Heck.

For more information on the Sustainable Agriculture & Food Security Outreach Initiatives supported by Syngenta Canada, visit 4-h-canada.ca/4-h-at-home.

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Testimonials

Here’s what 4-H Club Leaders are saying about the Outreach Initiatives supported by Syngenta:

Dig Into Soil

“I thought the Dig into Soil kit was amazing! It was really well put together, easy to follow, and engaging for our members. As a leader, it was great to have a resource that could easily be used in our club, and it was exciting for members to have such a great ‘take-home’. Thank you so much.”

Proud to Bee a 4-H'er

“Thank you so much for the ongoing support. Our members have learned so much about pollinators and the importance they play in our food security. They are proud promotors of pollinators!”

Steeped in Soil

“Thank you so much for your support of a wonderful initiative. Our members loved being able to learn about soils in a hands-on way by planting teabags. The members learned so much about soil and how it affects our everyday lives.”

About 4-H Canada

For over 100 years, 4-H Canada has been one of the most highly respected positive youth development organizations in Canada. 4-H in Canada has close to 23,500 members and more than 8,500 volunteer leaders. Our goal is to help young Canadians “Learn To Do By Doing” in a safe, inclusive and fun environment. We believe in nurturing responsible, caring and contributing youth leaders who are committed to positively impacting their communities across Canada and around the world. To learn more about 4-H Canada, please visit 4-h-canada.ca and follow our Facebook, Twitter and Instagram pages.

About Syngenta

Syngenta is one of the world’s leading agriculture companies, comprised of Syngenta Crop Protection and Syngenta Seeds. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world-class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. Syngenta Crop Protection and Syngenta Seeds are part of Syngenta Group with 49,000 people in more than 100 countries working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan, we are committed to accelerating innovation for farmers and nature, striving for carbon neutral agriculture, helping people stay safe and healthy, and partnering for impact. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta and www.twitter.com/SyngentaCanada.

For more information, media may contact:

Jessie Christie
Marketing and Communications Director
4-H Canada
jchristie@4-h-canada.ca
613-316-5422

Christina Stroud
Head, Corporate Affairs Canada
Syngenta Canada Inc.
christina.stroud@syngenta.com
519-837-5328