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4-H Canada Invites Supporters to “Wear Green and Be Seen” this November

Ottawa, ON, Oct. 31, 2022 – 4-H Canada is celebrating Show Your 4-H Colours Day on Nov. 2, as part of 4-H Month. The annual celebration sees youth members, volunteer leaders, alumni, and supporters displaying their pride in being part of this 109-year-old community by wearing green, and lighting up landmarks in their communities.  

Show Your 4-H Colours Day is an opportunity for the 4-H community to wear green and come together to showcase the positive impacts the 4-H program is making in Canada and abroad.  

Together with our national Show Your 4-H Colours partner, BASF Canada Agricultural Solutions, we encourage members and non-members alike to join the fun and come together to spread awareness and support the great things 4-H’ers are doing in their communities, country, and around the world. This year, more than ever, showing your 4-H colours can help raise funds and awareness.   

“We couldn’t be prouder to support 4-H Canada and celebrate the community-building spirit 4-H fosters among youth and adults—a sentiment that is shared across the agriculture industry,” said Jonathan Sweat, Vice President, BASF Canada Agricultural Solutions. “On Nov. 2, we’ll show our 4-H Colours with pride as we join supporters from across the country in honouring the contributions 4-H’ers make every day of the year.” 

Limited Edition Apparel 
One way 4-H’ers can celebrate now and throughout the month of November is with a limited-edition fundraising t-shirt and hat available on the 4-H Canada Store. Sales of the “Inspired to Lead” apparel will raise important funds to support the 4-H movement. Provincial organizations will receive $4 from the sale of each item to support meaningful opportunities for youth across Canada, with all remaining proceeds going to the Canadian 4-H Foundation.   

Contribute By Retweeting  
Wearing green—and being seen online doing so—will play a special part in raising even more funds this year. 4-H Canada’s Community Engagement & Communications Pillar partner, BASF, has stepped up to show their own commitment to mobilizing Canadians to wear green, celebrate, and give back to 4-H by contributing $1 to 4-H Canada for every retweet on Nov. 2. through their “Retweet to Support" campaign. Visit @BASFAgSolutions on Twitter to support. 

Light Up Local Landmarks 
In addition to social media, Canadians will also see dozens of landmarks lit up in iconic 4-H green on Nov. 2 to commemorate Show Your 4-H Colours Day.  

“Show Your 4-H Colours is our annual celebration of 4-H in Canada,” said Shannon Benner, 4-H Canada Chief Executive Officer. “We are extremely proud to work with BASF as both a generous partner, and as participants who show their 4-H pride alongside our members, volunteers, and alumni. Collectively, we’re working towards awareness and building support for the amazing opportunities we continue to give youth members all across Canada.”  

Visit showyour4hcolours.ca to find out more about #ShowYour4HColours, and how you can get involved in spreading the word, giving back, and helping to turn the country green in support of 4-H this November.  

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About Show Your 4-H Colours  
Established in 2007, this annual campaign celebrates everything that is 4-H while giving back to 4-H. As a movement, we believe there are countless ways to celebrate 4-H and give back to the program, and we are encouraging members of the 4-H community and beyond to explore how to do that. By wearing green, celebrating, and giving back, you are showing your 4-H colours. Together, we are making a difference in Canadian communities by inspiring youth to “Learn To Do By Doing”.  

About 4-H Canada  
For over 100 years, 4-H Canada has been one of the most highly respected positive youth development organizations in Canada. 4-H in Canada has over 16,000 members and more than 5,700 volunteer leaders. Our goal is to help young Canadians “Learn To Do By Doing” in a safe, inclusive and fun environment. We believe in nurturing responsible, caring and contributing youth leaders who are committed to positively impacting their communities across Canada and around the world. To learn more about 4-H Canada, please visit 4-h-canada.ca and follow our Facebook, Twitter and Instagram pages.  

About BASF’s Agricultural Solutions division  
BASF Canada Agricultural Solutions, headquartered in Calgary, Alberta, has over 625 employees who work at one of three production facilities across Canada including: Lethbridge, Saskatoon, and Regina, or one of several research farms across the Canadian prairies. Agricultural Solutions is the largest division of BASF Canada Inc., working closely with the regional Agricultural Solutions team, collaborating on research and product development that benefits North American growers. To find out more about BASF Canada Agricultural Solutions, visit agsolutions.ca or follow us on Twitter twitter.com/BASFAgSolutions.  

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2020, our division generated sales of €7.7 billion. For more information, please visit agriculture.basf.com or any of our social media channels.  

About BASF  
BASF Canada Inc., headquartered in Mississauga, Ontario, has over 1,200 employees at production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit basf.com/ca or follow us on Twitter twitter.com/basfcanada.  

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at basf.com.  

For more information, media may contact:  

Lori Barron  
Director of Communications 
4-H-Canada   
819-215-4905  
lbarron@4-h-canada.ca   

Kasia Kistelski  
Social Media and Public Relations Manager  
BASF Canada Agricultural Solutions  
403-589-8178  
kasia.kistelski@partners.basf.com