Chief Executive Officer
As 4-H Canada’s leader and a visionary in the field of positive youth development, Shannon has more than 25 years of experience with youth development organizations. After getting her start with Outward Bound in Western Canada, Shannon went on to pursue leadership opportunities with several youth organizations, including as Director of The Princeton-Blairstown Center at Princeton University, and the Tim Horton Children’s Foundation. In her role as CEO of 4-H Canada, one of the country’s longest-running positive youth development organizations, Shannon has led a period of rapid and impactful change in virtually every area of the organization including HR, financial performance, brand recognition and strategic direction. Shannon spent three years as the inaugural Chair of the Global 4-H Network Board of Directors, where she continues to contribute her leadership skills as a Director, bringing a Canadian perspective to the worldwide 4-H community. She was instrumental in bringing the 2017 Global 4-H Network Summit to Canada, an event that saw global 4-H youth, volunteers and professionals gather to build capacity and grow the global 4-H movement.
Chief Marketing Officer
Nadine brings a strong background in critical areas spanning public, private, and notfor-profit sectors, in addition to a highly successful track record in agriculture. Nadine brings strong leadership to the CMO portfolio, as well as expertise in media relations, communications, mentorship, marketing, advocacy, and partnerships. Prior to 4-H Canada, she was Vice-President with AdFarm in Canada, plus spent a decade with CropLife Canada - most recently in the role of Vice-President of Communications and Member Services. Prior to that, Nadine oversaw communications for the Department of Labour with the Government of Saskatchewan. To complement these professional credentials, Nadine also sits on the Board Advisory Committee for Agriculture in the Classroom, and holds a degree in Communications and Journalism from the University of Regina.
Director of Risk Management and Accreditation
Catherine has a Master’s in Archival Studies from the University of British Columbia, in addition to her undergraduate degree in History and Women’s Studies from the University of Toronto. She will be a great resource for provinces as well as the national office in co-leading the Standards and Youth Safety Committee.
A passionate and highly experienced educator, Leslie has over 15 years of experience in formal and non-formal education. As a classroom teacher and OCT, she has taught grades 4 through 12 in Ontario, Alberta, and England in the public and private sectors. Highly experienced in curriculum development and design, Leslie has developed curriculum and programming for youth and adults in the non-profit sector for over a decade. Holding an MScEd and certificate in Adult Education, Leslie is committed to ensuring adult and youth learners have the access, resources and supports they need to be successful. She is committed to improving her community and the lives of those around her. Since 2016 Leslie has been a Team Captain and participant in the Princess Margaret Weekend to Conquer Cancer. She also volunteers as a Guiding Leader, is an active alumnus in the Up with People organization, leader in the Up with People Jr. program, and a judge for the 2021 Hamilton YWCA Women of Distinction Awards. Leslie enjoys spending time with family and friends, photography, travel, reading, walking, crocheting and goats.
Kelsey graduated from the University of Ottawa with a degree in Social Sciences before moving on to Algonquin College where she obtained a Graduate Certificate in Sports Business Management. She spent three years working in the sports industry first as an intern with Equestrian Canada and then Own the Podium before moving on to the role of Program Coordinator with Wrestling Canada. In 2015, Kelsey participated in the Parapan American Games as a Results and Scheduling Coordinator. An avid equestrian for 20 years, Kelsey can be found riding horses and competing at various competitions in her spare time.
Program Coordinator, Admissions and Travel
Allison holds a Bachelor of Commerce from Queen’s University. She brings to this role experience in customer service, office administration, and project coordination. Most recently, worked with the Public Works and Engineering department for the County of Renfrew. She spent several years in banking as both a Client Advisor Business Services and a Banking Advisor. Allison is well acquainted with the agriculture sector and 4-H, having grown up on a pig farm in Kinburn, and participating as a 4-H member for many years.
Interim Communications Director
Lori is a passion-driven marketing and communications professional who has been building brands, managing marketing and communications initiatives, developing strategies, and running outreach campaigns for non-profits, government agencies, B-Corps, and private corporations for more than 20 years. She holds degrees in English and Classical Studies, honours diplomas in Marketing Communications/Business Management, and Graphic Design.
Communications Director (Parental Leave)
With over 15 years of experience as a communications professional, Jessie has spent the majority of her career in the non-profit industry. She progressed from intern to senior management within the sports sector, becoming a strong leader and strategist who excels in corporate and crisis communications, and produces a broad range of communications and marketing deliverables with high editorial standards and razor-sharp attention to detail. Jessie also gained extensive experience as a Media Attaché for both the Canadian Equestrian Team and the Canadian Olympic Committee, supporting athletes at six major games, including the 2019 Lima Pan American Games and the Rio 2016 Olympic and Paralympic Games. A passionate equestrian, Jessie has been riding and competing at the national level in hunter and jumper since childhood and lives on a horse farm in Burritt’s Rapids, ON with her husband, Keith.
Senior Marketing Manager
A graduate of Carleton University with a bachelor's degree in commerce and specialization in marketing, Ryan is a 4-H alumnus from Huron County, Ontario. He brings a wealth of experience in the 4-H program and a strong belief in the value of 4-H. Ryan first joined the national office team as the Communications Intern of the 2017 Global 4-H Network Summit. His passion for 4-H, combined with his drive for success and experience in agriculture and not-for-profit, empowers him to continue to grow the national 4-H movement.
April supports 4-H Canada’s national marketing initiatives, our retail program, the development of digital tools, and help grow brand awareness campaigns. She graduated from the University of Ottawa with a Bachelor of Commerce, in Marketing in 2022.
A fundraising professional, Megan brings over a decade of experience working for youth-serving organizations. Throughout her time in the not-for-profit sector, she has fostered strong relationships with stakeholders of all levels, instilling a culture of collaboration and high performance. Currently, Megan leads 4-H Canada to develop transformational partnerships in the social sector with top-tier corporations and foundations to support positive youth development in Sustainable Agriculture and Food Security, Science and Technology, the Environment and Healthy Living, and Community Engagement and Communications. Megan grew up in Stouffville, Ontario and currently lives with her husband Seamus and sons Sam and Freddie in the heart of the Rideau Lakes. She enjoys spending time with family and friends and always looks forward to her upcoming travel adventures - wine tasting and exploring the globe!
Finance and Administration Director
Don brings a wealth of financial and not-for-profit management experience to 4-H Canada. His connection with rural Canada began when working with Farm Credit Canada and then subsequently serving Canadian agriculture through his employment with Farm Management Canada. The later afforded Don the opportunity to participate in the creation of learning resources for Canadian farm managers and marketing these publications, CDs and DVDs at many agricultural exhibitions and conferences from coast to coast. In his role of leading a national not-for-profit training and development organization for accountants in governments, Don introduced distant-learning to this community through a successful series of webinars. Beyond the workplace, Don has served as a volunteer on several not-for-profit boards, been a travel agency group tour leader to numerous locations worldwide, and is a sports aficionado organizing an adult volleyball league, being a downhill skier and is a tennis enthusiast.
As a dedicated, detailed-oriented professional accountant, Lisa brings over 15 years of experience working in different business sectors. She began her career in the insurance industry in Barbados, and through international exposure has gained a wealth of knowledge, bringing a diverse perspective to 4-H Canada. She is passionate about supporting organizations and their stakeholders in achieving their goals and objectives. Her favourite pastimes include spending time with her family, baking, gardening, and travelling. She is extremely delighted to be a part of the 4-H team as our Finance Manager.
Krupa has a Master’s in Commerce, and holds a Diploma in Accounting & Finance. She has a number years experience in the financial field, and is currently enrolled in the CPA (Chartered Professional Account’s) program.